If getting new customers is an obvious win for your business, keeping the customers you already have is a no-brainer. Losing customers – customer churn or customer attrition – is a huge problem for many businesses. It can slash revenues in the blink of an eye and, even worse, damage a business’ reputation making it more difficult to acquire new customers in the long run.
Topics: Incentive and Reward Cards
I was thrilled to spend October 22-25 in Orlando, attending The Market Research Event (TMRE). It’s the world’s top conference for professionals in research-led organizations, and has been bringing people together with an agenda of valuable keynotes, panels and break-out tracks for over 15 years. I joined insights executives who were “looking to take back control and re-establish insights role as power players for their businesses,” listened to amazing presentations from speakers like New York Times best-selling authors Malcolm Gladwell and Adam Alter, and had eye-opening conversations about what’s going well and what could be improved in the world of market research.
Thanks in large part to technology, globalization and changing values in younger generations, the workplace isn’t what it used to be. What motivates today’s employees is different from what motivated their predecessors, and employers tend to place more value on ensuring their people are motivated and happy. Studies show work/life balance perks like allowing employees to work remotely on occasion, unlimited vacation policies, and well-designed incentive and reward programs can increase employee happiness and productivity, and cut costs for your organization.
Since I started driving, I’ve owned well over 50 vehicles. From every-day models, to brand new luxury cars with extensive custom modifications, to classic pieces of machinery minted before I was born, to racecars that hug track curves and fly down straightaways.
The retail landscape has changed dramatically over the past few years. Today, e-commerce dominates industries from clothing to groceries to prescription medication. Experts call it the Amazon Effect, and no sector – not even automotive – is immune. Still, customer expectations and desires are changing thanks to digital innovation, and the auto industry needs to adapt. Here are six things dealers and Original Equipment Manufacturers (OEMs) should keep in mind to stay competitive in 2017 and beyond: