Blog

Covering the latest in card program and payment trends - including tips, tricks, innovation, news, industry insight and much more.

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Donnie Rodgers, Jr., Downtown Lee's Summit Main Street Executive Director Talks Upcoming Economic Development Event

Posted by Anthony Dobson on Mar 12, 2018

Despite growing competition from online, mall and big-box retailers, downtowns and main streets are primed to succeed in 2018. Merchants have the ability to offer a personal touch and are vital members of their local communities, important factors for shoppers seeking an experience over convenience.

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Topics: Gift Cards, Gift Card Trends, Events

The Untapped Potential of B2B Gift Card Sales for Downtowns and Chambers

Posted by Anthony Dobson on Feb 01, 2018

United States businesses spent more than $90 billion on non-cash employee incentives in 2016, according to The Incentive Federation’s Incentive Marketplace Research Study. That massive total, up 17% from three years previous, includes $14.4 billion in travel and $75.6 billion in other incentives like awards points, merchandise, and … you guessed it … gift cards.

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Topics: Gift Cards, Gift Card Trends

10 Insider Tips to Boost Gift Card Sales

Posted by Anthony Dobson on Jan 31, 2018

Are your gift card sales lagging? From foot traffic to brand loyalty to higher revenues, gift cards offer tons of benefits to malls and shopping centers – but marketing them isn’t always easy. Competition with online retailers is stiff, and many consumers don’t understand the benefits of buying closed-loop, multi-merchant cards.

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Topics: Gift Cards

Five Reasons to Consider Custom Loop Gift Cards

Posted by Anthony Dobson on Dec 13, 2017

Most gift cards fall into one of two categories – closed loop and open loop. Closed loop cards are the classic gift cards we’re all familiar with – you can only spend them at one store and, as a cardholder, you’re out of luck if you don’t need or want anything they sell. Open loop cards, in contrast, can be spent anywhere network cards, such as Visa®, Mastercard®, and Discover®, are accepted. They offer infinite choice for the cardholder, but are often maligned as impersonal.

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Topics: Gift Cards

Five ways to spread holiday shopping cheer

Posted by Anthony Dobson on Nov 15, 2017

Ah, the holiday shopping season. On one hand, it’s great for sales – the National Retail Federation reports that 2016 holiday retail sales exceeded forecasts at $658.3 billion, and expects that 2017 sales will be even higher. On the other hand, it can be frustrating for shoppers – trying to find the best deals on a budget, snagging a parking spot that’s not a mile away, or standing in long lines is enough to make anyone want to say “Bah, humbug!”

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Topics: Gift Cards

Three Things I Learned at TMRE, The Market Research Event

Posted by Will Taylor on Nov 10, 2017

I was thrilled to spend October 22-25 in Orlando, attending The Market Research Event (TMRE). It’s the world’s top conference for professionals in research-led organizations, and has been bringing people together with an agenda of valuable keynotes, panels and break-out tracks for over 15 years.  I joined insights executives who were “looking to take back control and re-establish insights role as power players for their businesses,” listened to amazing presentations from speakers like New York Times best-selling authors Malcolm Gladwell and Adam Alter, and had eye-opening conversations about what’s going well and what could be improved in the world of market research.

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Topics: Gift Cards, Incentive and Reward Cards